Monday, April 11th
Tuesday, April 12th
MobileWeek 2016 (co-located w/ CTO Talks) Conference & Expo
Smart Phones, Smart TV’s, Tablets, and Wearables are the fastest growing forms of communication. MobileWeek 2016 is a conference, hackathon, and week-long series of events across New York City where the next generation of engineers, entrepreneurs, and executives master the skills behind the mobile revolution.
Helen Mills Event Space & Theatre
137 W 26th St.
New York, NY 10001
CTO Talks + MobileWeek Reception
Come network with the CTO Talks and MobileWeek community! All attendees of CTO Talks and MobileWeek are able to attend!
You will need to be registered for a MobileWeek or CTO Talks ticket in order to attend.
The Back Door
127 W 26th St #1
New York, NY 10001
Wednesday, April 13th
Legal & Business Issues in Monetizing Mobile Apps
The Startup Station Meetup and the New York Startup Law Center (www.nystartuplawcenter.com), in collaboration with Mobile Week NYC, present
Registration: 6:30 pm -7:00 pm
Monetization Strategies for Mobile Apps – App-Driven Revenue Models; Licensing, JV’s & Partnerships; Exit 7:00 pm -7:40 pm
Networking: 7:40 pm – 8:00 pm
Licensing & Partnerships Legal Issues: What to Watch Out For: 8:00 pm – 8:40 pm
Networking: 8:40 pm -9:00 pm
Monetization Strategies for Mobile Apps – App-Driven Revenue Models; Licensing, JV’s & Partnerships; Exit, 7:00 pm – 7:40 pm
According to Gartner Research, fewer than 1% of mobile apps are successful. Most apps are free and never make any money. 90% of paid apps make less than $1250 per day because no one is downloading them. With statistics against you, what strategies can you employ to succeed?
In this discussion, we will cover several monetization strategies for Mobile Apps. Each of these roadmaps determines the app’s business model, its marketing objectives and how it should go to market.
1. App-Driven “Direct” Revenue Models
a) Freemium model (In-App Purchases, Premium features for a fee)
b) Mobile advertising
c) Paid Apps
2. “Indirect” Revenue Models
b) Joint Ventures / Partnerships
3. Exit Strategies
Presenter: Victoria Yampolsky, CFA. Founder of the Startup Station Meetup
Victoria Yampolsky, CFA, is the President of Compass NYC and the Startup Station. She is also an advisor to Mobilosophy, Divvy Tools, and Plan to Start, as well as founder of several ventures in media & entertainment. Previously, Victoria worked in Deutsche Bank Research and did IT consulting for CapGemini’s Financial Services Division. Victoria holds a Bachelor’s Degree, Cum Laude, in Computer Science, with minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School.
Licensing & Partnerships Legal Issues: What to Watch Out For: 8:00-8:40 pm
1. The Key Issues to Consider in Intellectual Property Licensing
The owner of the Intellectual Property (“IP”) is entitled to take full advantage of his creation or acquisition. While licensing gives certain benefits to the licensor, it is an effective business model from the licensee’s perspective as well. The licensor should be very careful not to give away the rights that he didn’t intend to or not to expose him to liability because of the actions of the licensees in the course of using his product. We will review the key issues to consider when negotiating a licensing agreement.
2. Joint Ventures/Partnerships
Because partners usually share in the future value of the venture, the nature and structure of their ownership interest as well as their rights and responsibilities should be considered carefully and spelled out precisely. It is important to know that if some matters are not put in writing the law establishes certain default rules for governing such business arrangements, which may not reflect the best interests of the partners but legally bind them. We will review:
a) Desirable provisions of the partnership agreements
b) IP rights
c) Liability matters
d) Other vital aspects of partnering for profit.
Presenter: Ekaterina Mouratova, Esq.
Principal of The Law Firm of Ekaterina Mouratova, PLLC
Founder of The Startup Law Center
Author of the book “Business Law for Entrepreneurs. A Guide to Doing Business in the United States”.
Ekaterina represents individuals and companies in a broad range of industries, including technology, science, sales, services, manufacture, e-commerce, financial, entertainment and many others. She provides sophisticated assistance to the clients in all aspects of their business and legal climates, including organizational, contractual, financial, employment, and regulatory issues.
The Law Office of Ekaterina Mouratova, PLLC
222 Broadway, 21st Floor
New York, NY 10038
Alpha UX, Product School, and MobileWeek NYC present: Rapid prototyping and Experimentation
As an aspiring product manager, it is essential to build products that users want. In this workshop, Product School is welcoming Anuraag Verma and Milos Peluffo from Alpha UX to go over some of the practices that product managers use to deliver desirable products, including rapid prototyping and minimum viable experiments. Bring your software requirements to life using interactive wireframes with interactions, animations, and even data without ever having to worry about code.
6:30 – 6:45 pm – Meet & Greet
6:45 – 7:45 pm – Speaker Discussion
7:45 – 8:30 pm – Networking
* refreshments & snacks will be provided
– Learn how to leverage experimentation as a product manager
– Key methodologies and best practices in rapid prototyping for user research
– Understanding of how to achieve product market fit through minimum viable experiments
About the speakers:
Milos is a Product Strategist at Alpha UX, a platform that helps product teams gain customer insights throughout the product lifecycle. Before Alpha UX, Milos worked as an associate at a boutique M&A firm and at Jazzya Investments as a venture analyst. Previously, Milos worked at Fon Wireless, where he helped launch their latest WiFi product, Gramofon.
Anuraag Verma is the Head of Business Development at Alpha UX, a real-time user insights platform, where he works alongside Fortune 500 product teams to enable them to bring data-driven experimentation to their everyday work. Previously, he was an Account Director and facilitator at General Assembly, working closely with senior executives at large enterprises to embed digital capabilities.
Grind 1412 Broadway 22nd fl
New York, NY 10018
Thursday, April 14th
Going Mobile: from Dev Bootcamp to iOS
After learning programming fundamentals and the basics of web development at Dev Bootcamp you may be wondering how to transition the skills you’ve honed into a career as an iOS developer. Dying to know how to make those glowing rectangles on your iPhone move around? Curious about how to get started with programming languages like Swift? Join us for a demo, talk and code along with Dev Bootcamp graduate Thomas Abend. He will present examples from his portfolio, introduce Swift and CGGeometry, and share general tips on how to get started in iOS development.
Thomas Abend is a 2014 Dev Bootcamp alumnus (Bees Michael!) who works as an iOS/everything developer at Hopscotch, an app that seeks to make programming available to everyone with a smartphone. Before becoming an engineer at Hopscotch, Thomas taught 8th grade English in Greenville, Mississippi and Newark, New Jersey. He studied Philosophy at Princeton University and was first exposed to coding through PLOrk, Princeton’s laptop orchestra. When he isn’t figuring out new ways to make Bears move around the screen, he enjoys playing music, cooking and fencing.
Dev Bootcamp NYC
48 Wall St. – 15th floor
New York, NY 10043
Mobile Growth NY with Speakeasy, Timehop & The Weather Company @ GA
Join us for an awesome night all about how to grow your app! We’ll be chatting with some mobile experts about strategies for user acquisition, retention, and engagement, plus deep linking and discoverability, ASO/SEO, push and in-app messaging, email strategies, and more. We’ll kick off the evening with some pizza and beer, and end with a social hour. In between, get great tips and growth hacks to take your app to the next level! Important: Be sure to RSVP on the GA page.
Chris Tava, VP of Software Engineering, Timehop
Joey Martin, Senior Product Manager, Streeteasy
Christopher Kuist, VP Insights & Innovation, The Weather Company
6.30pm Check-in & onsite registration
7.00pm Welcome and intros
7.10pm Estimating Your Competitor’s Facebook Ad Spend – Kevin Barry, Online Marketing and Acquisition Manager, OnDeck
7.20pm Mobile Growth panel
7.45pm Audience Q&A
8.00pm Social hour
additional info can be found here: https://generalassemb.ly/
902 Broadway, 4th Floor
New York , NY 10010
Friday, April 15th