Conference Schedule

MobileWeek

April 12

9:30 AM – 5:00 PM

Doors Open

more info

Doors Open for CTO Talks and MobileWeek 2016

10:00 AM – 10:40 AM

KEYNOTE: It’s Time! What to do When Rebuilding Your App?

Yvette Pasqua, Meetup

more info

One of the most exciting (and difficult) decisions for a mobile company is to rebuild and redesign your app. Once teams are spun up and start working, then what? In Yvette’s role as Meetup’s CTO, she’s worked closely with teams answering that question. She’s led an ambitious initiative to redesign and rebuild Meetup’s apps for iOS and Android (set to launch this summer), and she’s ready to share lessons from the front lines.

In Yvette’s keynote talk, she’ll share a practical perspective on how to successfully:

  • Plan: What are the right questions to ask upfront to setup a team for success?
  • Design: How do you apply a framework for making decisions on what to keep, what to throw away, and how to build for the future?
  • Build: What software product development process and tools do you use to keep the team productive?
  • Ship: How do you release iteratively and learn every step of the way?
11:00 AM – 11:20 AM

From Apps to Riches: Underdog Success Stories in Ad Monetization

Julia Martin, Twitter

more info

Some of the most successful app developers today started from simple ideas or personal passions – and with dedication, smarts, and the right strategies in place, they were able to turn these ideas into lucrative businesses. Come hear about two such publishers, and their incredible rise to fortune and (App Store) fame.

11:25 AM – 11:50 AM

Pure Physical Retail May Be Doomed; Why Retailers Need to Embrace Mobile

Matt Asay, Adobe

more info

This last holiday season confirmed what we all knew, but were too afraid to be fully invested in: Consumers have become digital ninjas, and the smartphone is their weapon of choice. According to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.

Consider also that on Christmas day, a record 49 percent of traffic was driven by smartphones alone, nearly exceeding desktop (38 percent) and tablets (13 percent) combined. The smartphone has become the consumers’ remote to experience the world around them, including buying things.

What we know for sure is that a retail strategy involving only a physical presence – or one that does not prioritize digital channels (mobile, in particular) – is almost certainly doomed.

There’s a major threat here to physical retail, but only if retailers choose to see it that way. The brands that will win are going to embrace the changing dynamics of their audience, re-orienting the shopping experience by blending the physical and the digital.

Retailers have already begun dipping their toes in what it means to blend physical and digital. Last year, we saw brands creating custom mobile maps to get shoppers quickly in and out of stores. If you went to a home improvement store for a bathroom renovation project, this could save you a lot of time.

The work here is around defining the use case, and it will be different for each individual retailer. Leveraging location information to send promotions in real-time for instance is popular and can also be very effective. Forrester has said that 100 percent of the consumer brands they work with saw clear incremental revenues through leveraging coupons and loyalty programs via mobile wallets. But if used improperly, consumers will consider it spam.

Brands will have to figure out what adds value for their shoppers, and the level of personalization that’s helpful without being intrusive. The starting point of any data-fueled strategy will be to earn the trust of your audience and entice them to opt into your service. Without trust, even the best use case will fall on deaf ears.

When the 2016 holiday season comes around, we can expect that consumers will continue turning towards their phones in between the celebrations. Hopefully, we’ll begin seeing them do that inside of a store.

12:30 PM – 12:55 PM

Lunch Workshop Session hosted by VMware: Architecting for Successful Multi-Cloud Operations

Chris Wolf, VMware

more info

This workshop takes a practical look at successful architectures and pitfalls commonly associated with operating across multiple clouds. Multi-cloud application and data management, networking and security present unique challenges and will shape many new technology advancements in the coming years.

1:30 PM – 1:55 PM

Featured Talk: Bridging the Mobile Divide

Chris Wolf, VMware

more info

While we continually place a spotlight on mobile innovation, the business challenge we must solve is to securely connect people to applications and content. This session takes a practical look at our increasingly mobile future as well as the impact of IoT, while highlighting the necessity to collectively bridge Windows, web, and mobile application and content delivery mechanisms, policies, and skillets.

CTO TALKS

April 12

2:10 PM – 2:30 PM

The Third Wave of the Big Data Revolution: Sensors Everywhere and the Internet of Everything

Stephen Brobst, TeraData

more info

The next wave of Big Data Analytics (BDA) will be dominated by sensor data and interconnected devices. This third generation of BDA will dwarf first (weblog) and second (social media) generation data sources in both size and value. This workshop examines the opportunities and challenges associated with collecting, storing, and analyzing data produced from the Internet of Things (IoT). We will also discuss best practices in creating value from IoT data using case study examples within both the B2C and B2B sectors.

  • Learn how to prepare for the onslaught of data coming from the internet of everything.
  • Learn how to monetize sensor data with advanced analytics.
  • Learn about best practice uses cases from health care, retailing, travel and transportation, telecommunications, insurance, manufacturing, and other industries
2:30 PM – 2:55 PM

Follow the Leader: A CTO’s Role in the Digital Business Transformation

Matt Quinn, TIBCO

more info

Digital business transformation is here to stay, with companies ill equipped to initiate this transformation, facing irrelevancy in their respective market. At the heart of guiding an organization through this transformation is the CTO, a figure that must not only be well-versed in the latest technology but also — and perhaps more importantly — be seen as a relatable figure across the business.

When it comes to decision-making at critical junctures for digital business transformation, it is essential for a CTO to connect with various executives across the enterprise to understand their unique goals and challenges. CTOs can enforce their understanding by balancing a portfolio of potential risk to make strategic, tactical, and speculative investment decisions.

A fine line exists between being the “tech person” and being a business leader, and a CTO must maintain that balance through a combination of successful leadership and market forecasting. This discussion will explore the role of CTOs as they help their organization navigate the transition involved in digital business transformation:

How to chart the course of digital transformation for the enterprise. CTOs must make strategic investments in both people and projects to build the right base line for moving a
company forward.

Act as a “coach”; A CTO’s role involves training employees in innovative technologies to find a cohesive process for that particular organization.

Translate trends in the technology sector to company personnel while looking forward to predict what opportunities could exist.

The goal of the CTO revolves around understanding the necessary strategies required to elevate a business to its full potential. During any such significant technological transition a company undergoes, it falls on the CTO to integrate new technologies and encourage the company to evolve.

3:00 PM – 3:30 PM

The role of the controller in Microservice Architecture

Christopher Stetson, Nginx

more info

While many articles and books have been written about service design, there is a scarcity of information about how to integrate rich, user-experience-based web development onto a microservice-based application. In many respects the web frontend is the most complex part of the application, but it needs to scale and interface with your system just like any other microservice.

The question is, how will your frontend system access your backend microservices? What will you do to make the frontend as stateless and ephemeral as the rest of your microservices? How will you provide your JavaScript application components with access to your microservices?

Watch this webinar to learn how to:

  • Build your frontend using Model-View-Controller frameworks
  • Implement session state as a cached component in an attached resource
  • Use NGINX Plus routing and load balancing to give JavaScript access to microservices
4:00 PM – 4:30 PM

Scaling Engineering by Hacking Conway’s Law

Aviran Mordo, Wix

more info

Working in a fast-growing company that doubles in size every year, maintaining the quality of products and engineers is a very challenging task.

In this talk I will describe how Wix corporate structure evolved from functional teams to gangs, cross-functional teams responsible for end-to-end delivery; guilds, professional groups responsible for methodology, best practices, and training; and mini-companies that serve as internal startups to support rapid growth while maintaining velocity. I will also discuss how we poured our culture into a game-like “guild day”, that helps us maintain alignment, keep the high quality of our work and people, share knowledge, recruit and preserve the best developers, and support a quality-based culture of innovation.

4:40 PM – 5:00 PM

Using Content to Drive Growth

Tae Kim, Branch Metrics

more info

Your content holds the key to increased retention, acquisition and engagements rates. We’ll share tips and tricks for using content to drive growth in mobile.

5:00 PM – 7:00 PM

CTO Talks + MobileWeek Reception

Located at The Back Door

more info

Come network with the CTO Talks and MobileWeek community! All attendees of CTO Talks and MobileWeek are able to attend!
Location:
The Back Door
127 W 26th St #1
New York, NY 10001